At's success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he ever steps ...

The intersection of technology and entertainment is quietly transforming the inner workings of Bollywood’s publicity engine.

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

A strong online presence isn’t built overnight, but those who invest in it consistently stand out, attract opportunities and ...

The brand has slashed the prices of more than 60 best-selling products and is actively planning to expand in Tier 2 cities ...

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public ...

In today’s hyper-connected digital economy, a CEO’s personal brand is no longer separate from the company’s reputation ...

Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start ...

Neurology professionals must have a solid strategy in place before becoming a social media influencer, because it takes time ...

Increasing internal visibility is even more important as modern in-house lawyers seek to move away from simply being a back-of-the house “support function” and toward becoming strategic advisers.

“Understanding your unique value and living in a way that promotes it allows you to become known for the attributes that ...