Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

It is no secret that Jaylen Brown and Nike do not see eye to eye. Brown repeatedly mentioned that the athletic brand is partially why he believes he did not […] The post Nike’s Subliminal Shot at ...

RZA becomes a beekeeper as a few players from the New York Knicks watch from afar in Nike's re-release of the Wu-Tang Clan Dunk High.

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

The NBA and Nike officially unveiled the 2024-25 City Edition uniforms for all 30 teams on Thursday, and while the designs ...

The first such release proved serendipitous, as the black and white colorway from the shoe’s initial run features gold ...

It's that time of year again, folks. For the 2024 NBA season, it's time to take a look at the newest "City" jerseys Nike an ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

Spanish soccer titans stick Barcelona stick with US sportswear brand Nike after signing 14-year extension until 2038.

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

He jumped, legs out and arms outstretched in the end zone. And with a dazzling, one-handed grab, the star wide receiver gave the New York Jets the lead and left everyone watching — in the stadium and ...

“Something mesmerized me. One second he can act all cute, and then the next, there’s something ancestral and dark that just appears. His ability to transform is mind-blowing to me.” ...