Netflix can now lay claim to yet another Nielsen streaming record, this time for Love Is Blind.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

Ratings for the first two rounds of the NCAA men’s basketball tournament were the highest in more than 30 years, per Nielsen data.

Alphabet, Inc.’s (GOOGL) (GOOG) on-demand video streaming service YouTube achieved a record monthly performance in February, ...

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...

YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen's Distributor Gauge ...

After a record-breaking season in terms of viewership, new changes to the tournament could keep the momentum driving a new ...

Broadcasters have always been invested in collecting viewers’ information (via TV ratings) to inform promotional schedules ..