Since its inception in the early ’60s, Nielsen ratings data has overlooked college students living away from home. Ignoring this large chunk of the 18 to 24-year-old key advertising demographic ...

Nielsen, which collects all information related to television ratings, is finally updating its data collection process to better represent smaller markets and to add streaming viewing numbers.

The RAB's Better Together webinar details how Nielsen’s measurement change is reshaping radio audience analysis.