Intelligent products were on full display during the game, but they all took different approaches in marketing.

The Google decision follows a recent trend of big tech entering the national security arena and accommodating more military ...

Pratt on teaming with Chris Hemsworth for a Super Bowl ad for Ray-Ban Meta.

Meta's confusing smart glasses ad traded too heavily on star power and bad humor, while Gemini and ChatGPT focused on AI's potential and heart.

OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and ...

Chris Pratt and Chris Hemsworth get in a pickle in Kris Jenner’s private art gallery in a Super Bowl ad spotlighting the brands’ AI-powered glasses.

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Several high-profile companies from Dunkin Donuts to Hellmann's and Uber Eats have released their adverts ahead of the Super Bowl, while others have started to play during the big game.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

David Beckham, Kris Jenner, Issa, Rae, Walton Goggins, Willem Dafoe and more stars shine in these Super Bowl ads ...