We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

With a future being shaped by seismic shifts in technology, creativity, and consumer expectations, marketing will look, feel and act very differently in 2035. Predicting the marketing trends a decade ...

AI Agents built on blockchain deliver 24/7 autonomy and real value. Discover 3 solutions shaping decentralized automation’s ...

Retailers are rapidly adopting artificial intelligence and subscription-based models to enhance customer loyalty and drive growth, according to a new study from the University at Buffalo School of ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

While the model has become a go-to for advisors seeking independence, understanding the variety of types and options can be challenging.

Have American tech companies completely misunderstood what they should do with Large Language Models? It certainly looks that ...

While both aim to enhance customer engagement and boost conversions, their methods, target audiences, and goals differ ...

Legal troubles for actors Alok Nath and Shreyas Talpade as an FIR is filed in a fraud case involving a multi-level marketing ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...