Puig Poised to Ride Premiumization Tailwinds, but Moat Elusive Given Narrow Fragrance Focus
We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...
What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...
What the future holds for marketing: hyper-personalization, industrialization & the battle for brand relevance
With a future being shaped by seismic shifts in technology, creativity, and consumer expectations, marketing will look, feel and act very differently in 2035. Predicting the marketing trends a decade ...