Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

Take Patagonia's 'Don't Buy This Jacket' campaign—while not summer-specific, it exemplifies the counterintuitive approach ...

You’ve probably heard business leaders insist that marketing should never be seen as a cost center. The thinking goes that every dollar spent is an investment, one that should generate measurable ...

As tariff talk rattles the global economy, marketers face fresh pressure to do more with less. But uncertainty doesn’t have ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Factor Communications, writes about going beyond the numbers - why marketing metrics like likes and impressions aren't enough ...

As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

Electronics obsolescence is a slow apocalypse, with changes so small and incremental that by the time its effects can’t be ...

According to a joint study by Google and BCG cited in the report, businesses that deeply integrated AI tools into their marketing operations ... shopping-related activities now take place across ...