True ROI is focused on earnings ... dedicate a portion of their resources to the financial analysis of marketing activities. Today, most marketing departments think of marketing finance as ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

We'll connect the dots between your PR activities and those traffic surges, showing how earned media can directly impact your online presence. One of the simplest ways to measure marketing ROI is ...

What is marketing ROI, anyway? For marketers, determining the ROI for any given activity can be tricky. Though many marketing activities certainly produce direct ROI (a message is delivered, a ...

You’ve probably heard business leaders insist that marketing should never be seen as a cost center. The thinking goes that every dollar spent is an investment, one that should generate measurable ...

As tariff talk rattles the global economy, marketers face fresh pressure to do more with less. But uncertainty doesn’t have ...

Less than that, and you're spending too much on acquisition; more than that, and you could safely spend more on your content marketing to help your business grow faster. So, a lifetime value of $200 ...

As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Companies like linkhouse have embraced smart email marketing to boost engagement and build customer trust. By applying these strategies, you’ll not only grow your subscriber base but also increase ROI ...