Vida Caña Rum was born from two entrepreneurs who turned their passion for surfing and rum into an award winning brand that's ...

Meta CEO Mark Zuckerberg said technologies like AI mean founders can better "focus on the core idea" of their companies.

Sustainably-driven organizations have a valuable opportunity to reflect their commitment to the Earth through their digital identities. Adopting domain names like .eco and .green is more than a ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start ...

1. Get clear on what fuels you. Get back to what gets you excited—and how that can help to solve real problems in your ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Recognizing this gap, I co-founded CreatorCare in collaboration with Creators 4 Mental Health, my advocacy initiative, and Revive Health Therapy, co-founded by Amy Kelly, who conducted her ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

LA Kings first-round Stanley Cup playoffs. The event featured special collections of custom jackets from her sports apparel brand, Sports Club Atelier. On Saturday, Lauren shared an important ...

While Edmonton Oilers superstar Connor McDavid stays busy on the ice, his wife, Lauren, is just as diligent in designing fashion wear. Lauren recently added a new collection to her Sports Club ...