“Backstory” debuted during Super Bowl LX held at the Levi’s Stadium in Santa Clara, Calif. Levi’s marked the sporting event with immersive pop-up experiences and exclusive product drops in San ...

The Super Bowl is more than a game. It’s the biggest media moment in the country, and Levi's fully captured the entire moment ...

Levi Strauss' strategic investments in AI-powered digital features are expected to further accelerate DTC and e-commerce mix.

The Blackpink star paired the mirrored mules with layered denim and Tiffany & Co. jewelry on her way to the Super Bowl.

During the Super Bowl halftime show, Cardi B made a surprise appearance in Bad Bunny’s Casita, wearing a blouse by Zimmermann ...

SAN FRANCISCO--(BUSINESS WIRE)--The Levi’s ® brand today launched “Behind Every Original,” a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist.

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ...

Levi’s released its full 2026 Super Bowl commercial, confirming Shai Gilgeous-Alexander’s cameo alongside Doechii, ROSÉ, ...

Levi’s Fit for Life Season 3 arrives as the latest regional installment in the brand’s ongoing effort to align its women’s ...

Levi's 2026 Super Bowl commercial focuses on the backside of the iconic denim brand. Shai Gilgeous-Alexander, Doechii, ROSÉ, Questlove and Woody from Toy Story are among the celebrities who lend ...

Graphic t-shirts are always in style! I love them because you can wear a graphic that’s personal to yourself and your interests. Band concert tees, funny quotes, pretty pictures, whatever fits your ...

Noel Gallagher and Harry Styles lead way, and sales of jeans in general rise faster than wider fashion market ...