You can buy Lego's golden retriever set soon. Here's when.

Starting on Sunday, Feb. 1, the Lego Icons Golden Retriever Puppy can be purchased at Lego Stores, on Lego's website, at Target stores, and on Target's website, a Lego spokesperson told USA TODAY in ...
Bleeding Cool

Train with Yoda and LEGO with the New Star Wars SMART Play Set

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...
Flickering Myth

Five new LEGO Star Wars SMART Play sets officially unveiled

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...
Engadget

Lego unveils a technology-packed Smart Brick at CES 2026

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...
CNN

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...
Newsweek

LEGO Makes Biggest Change To Bricks In 50 Years

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
Fast Company

How Lego designed its new interactive Smart Brick

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
The Verge

Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...
TechCrunch

Lego Smart Bricks introduce a new way to build — and they don’t require screens

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...
Engadget

Follow the Lego CES 2026 press conference live right here

Lego's Chief Product and Marketing officer announces the Lego Smart Brick at CES 2026. (Nathan Ingraham for Engadget) The Lego Group is set to host its very first press conference at CES 2026 later ...
The Verge

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...