The yen was strong and Japan was seemingly full of niche fashion enthusiasts. Nevertheless, a third significant wave has emerged. These brands have a distinct Japanese sensibility, but without the ...

Evoking the twinkling effervescence of dawn’s early hours, AURALEE’s collections are filled with clothing that are both soft in tone and texture. The brand prioritizes comfort above all else, using ...

Adastria Co., a large Japanese apparel company that runs popular ... Before withdrawing, Forever 21 was regarded as a typical fast fashion brand, a business model where a clothing brand quickly ...

There’s a delightfully unexpected story behind UNIQLO’s iconic name. It was born from a little error. “When we were ...

"Enjoying fashion and thinking about the future are compatible," he says. "I want to pursue both business and social responsibility." Japanese apparel brand Kapok Knot launched in 2019. Vice ...

Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with ...

(Phillip Molnar/The San Diego Union-Tribune) Popular Japanese clothing brand Uniqlo opened its first San Diego County store on Friday, and it got a huge turnout. Roughly 1,000 people lined up ...

As a result, many visitors coming to Japan are putting shopping sprees at the top of their itineraries. Read more: Now that Burberry has a new CEO, how will it affect the fashion brand?