JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at rebirth.
JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...
Plano’s JCPenney and a retail company called Sparc Group announced a merger to form a new company in the market. The company, ...
JCPenney merges with Sparc Group to form Catalyst Brands, combining six brands and boasting $9 billion in revenue.