Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

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See how long-tail Google Search Console queries reveal AI-style prompts, plus a regex trick and ways to turn raw data into tracking insights.

TUCSON, Ariz. — A Q-tip, a tissue and a pizza crust. To investigators, this seemingly innocuous trash was DNA-laden treasure, helping crack the cases of the University of Idaho murders, the Golden ...

The saliva circulating in your mouth contains troves of microbial information about the rest of your body and is easier to collect than blood samples. Today, a few drops of spit can help detect ...

Your saliva is "like a microbial fingerprint," says Purnima Kumar, a spokesperson for the American Dental Association. But it also changes if you take a sip of water or coffee. (dusanpetkovic | Getty ...

A UCLA research team has identified the best design for a promising new type of immunotherapy that could be mass-produced to treat multiple solid tumors. The study focused on engineered invariant ...

Cybersecurity firm certified to work on a $60M contract from Seattle electric utility City Light filed suit against Burns & McDonnell in Washington state court for allegedly "abusing" W/MBE laws to ...

Novo Nordisk is worried about competition and wants to be seen as the cool kid... by using a 20-year-old ad format. Reading time 3 minutes Novo Nordisk’s Ozempic kicked off the GLP-1 craze when it ...

"Landman" star Andy Garcia joined top U.S. energy leaders, stakeholders and lawmakers in Washington this week, saying his work on the show offers a rare window into the dedication of oil workers and ...