The new line of guitars, gear, and apparel celebrates the 50th anniversary of Hello Kitty. Fender Unveils Hello Kitty 50th ...

With sweatshirts, T-shirts, tote bags, caps and pouches covered in beaded and embroidered takes on Sanrio's famous characters ...

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

International Hello Kitty fans looking to make a lifelong commitment to a special someone can now get their fingers on a new ...

Popular Golden Retriever dog Pompompurin gets a character-inspired glasses collection, with international delivery available ...

Sanrio has released a new collection titled Western Rodeo, featuring mascots dressed up like cowboys. This is an online exclusive line.

U-Treasure is selling Sanrio engagement and wedding rings that you can fully customize, with hundreds of possibilities.

Limited Too's colorful, girly clothing defined childhood for many American Millennials. Now, the brand is back — this time, ...

Made in Japan Fender® Limited Edition Hello Kitty® Stratocaster®: Exclusive to Fender’s Japan Flagship Store in Tokyo, this ...

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...