Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.

As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

The Chat feature of Google AI Studio allows users to interact with Gemini models in a conversational format. This feature can make everyday tasks easier, such as planning a trip itinerary, drafting an ...

Blake has over a decade of experience writing for the web, with a focus on mobile phones, where he covered the smartphone boom of the 2010s and the broader tech scene. When he's not in front of a ...

Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords Administrator" but doesn't show which user, by name, made the change. So if you want to know who made a ...

A common use case in generative AI is developing an agent, which is a system users interact with in plain language to accomplish a given task. Creating AI agents can require a lot of heavy lifting, ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Tired of overpaying for flights? I’ve been there - and that’s why I started digging into Google Flights to find smarter ways to book. In this first part of my tutorial, I break down the tools and ...

The long-running lawsuit accused Google of charging for ads outside the location chosen by the advertiser. The long-running lawsuit accused Google of charging for ads outside the location chosen by ...