Now, Under Armour has officially launched their foray ... while translucent overlays and aggressive geometric lines add to the ECHO's futuristic look. Full-length HOVR cushioning adds comfort ...

"This isn't just another launch. It's the cornerstone of Under Armour's future in sportswear," Saidi said. Under Armour senior brand manager for sportswear Angela Sikes added, "For the Gen Z ...

Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle sneaker that doesn’t just blur the lines between sport and street, it ...

A few weeks before Kevin Plank stepped down as Under Armour's CEO, he stopped by Business Insider with his soon-would-be replacement Patrik Frisk to discuss the future of the company. Following is ...