Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

Selena Gomez looked radiant in a monochromatic red outfit at an event for her new Rare Beauty blush. In a TikTok shared by Sephora, the star is seen telling a group of fans she's going to purchase ...

Amazon is brimming with discounted beauty must-haves that have “magical” results, according to shoppers. We found deals on ...

Move over pink— purple blush is taking over. From creamy formulations to pretty powders, we round up the best purple blush ...

Makeup isn't cheap, so when there's a sale we're on it. Right now, Sephora is offering up to 50% discounts on products from ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

Cream blushes especially are great for when you want to add a subtle, dewy flush. Some can even be built up for a more ...

If you like a glassy lip, check out Fenty’s Lip Luminizer, which Viera-Newton likes because “it’s a high-impact gloss with ...

This time, we're all about spring-ready wardrobe updates, including a Victoria Beckham-esque utility dress from Reiss, which ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...