I used to do elaborate Elf on the Shelf displays for my kids. It was a hassle, but now that they're teenagers, I miss doing ...

lip gloss, Hot Tamales, and a copy of "The Velveteen Rabbit," my favorite children's book. Inside, they'd written, "Mom, thank you for all of the magical holidays." For the first few elf-free ...

Kylie Jenner’s daughter Stormi Webster and Kim Kardashian’s daughter Chicago West teamed up to adorably show off their recent ...

Jeanine Lobell, 60, is a celebrity make-up artist and founder of cult make-up brand Stila, which celebrates its 30th ...

And for a fuller, instantly plumped up pout, try lip plumping gloss, for volumized lips that don’t compromise on colour with the Elf lip gloss range.

Makeup artist Mario Dedivanovic wanted a lip gloss that was actually comfortable to wear. We think he succeeded.

So what if it’s a lip balm and not a gloss per se. Technically, a balm but with enough glossiness to double as one.

Shoppers are loving this cute lip gloss, saying that it gives a hint of pink and shine to the lips — perfect for anyone who wants to add a bit of glamour to their pout without going overboard.