In this tutorial, we implement an end-to-end Direct Preference Optimization workflow to align a large language model with human preferences without using a reward model. We combine TRL’s DPOTrainer ...

65% of searches now end without clicks due to AI Overviews. Brands must focus on GEO, AEO, and website design built for generative search visibility. PITTSBURGH, PA ...

Direct Online Marketing operates as a full-service Digital Marketing Agency with experience supporting complex organizations, regulated industries, and national brands. The introduction of Generative ...

Direct Online Marketing’s Generative Engine Optimization Services focus on positioning brands so their expertise, offerings, and content are surfaced in generative AI responses. This approach supports ...

Machine learning models are increasingly applied across scientific disciplines, yet their effectiveness often hinges on heuristic decisions such as data transformations, training strategies, and model ...

For individuals with Crohn disease experiencing secondary loss of response to infliximab, early transition to ustekinumab may be more effective than infliximab dose optimization. Few studies have ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...