The awards ceremony highlighted the best in South African marketing talent and creativity, acknowledging outstanding ...

Kevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has previously scored impressively in the fiercely contested Christmas effectiveness ...

Digital Direct Marketing is a newer form of direct marketing. It allows you to deliver ads through email, social media posts, or other forms of online communication to reach your audience on ...

If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through ...

Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI ...

The Department of Trade, Industry and Competition (DTIC) has invited public comment on regulations that aim to curb unwanted ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is ...