The potential of effective data curation is clear in the development of self-driving cars. Robotic vehicles can rapidly identify and distinguish between trees and cars in large part because of a ...

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...

In its simplest form, curation is the art of packaging up and combining audience data and contextual signals, but done so directly from the supply side (here’s a more detailed explainer).