In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase ...

2. Audience Insights, Planning, Segmentation, Activation, and Analysis As a result of legislative changes and increases in data restrictions, the union of first-party data sets has become more limited ...

Health systems are turning to data and analytics platforms to improve operational efficiencies, strengthen financial performance and boost patient care. For an April 30 report, health IT researcher ...