Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...

The beloved character Hello Kitty turned 50 last Friday. She’s grown from a Japanese character to a global icon. Retired University of Hawaiʻi anthropology professor Christine Yano reflects on the ...

This special new collection went on sale on Halloween, with each of the leading characters from Jujutsu Kaisen paired with a specific Sanrio character or two. The collaboration in ...

“Japan’s warrior nation was shoved under the rug and the message to Japan was: ‘Shhh, look cute and beautiful’.” Hello Kitty ...

Hello Kitty is celebrating its 50th anniversary on 1 November. The Japanese pop culture icon has attracted fans of all ages across the world. It's become a symbol of Japanese 'kawaii' (cute ...

Hello Kitty is saying hello to 50 on Friday and celebrating with her global fan club. Across the world, fans of the iconic ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday - still making millions for her Japanese creators. iStock/dhoffmanimages The ...