In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

TikTok fragrance influencer Paul Fino will debut his own scent, Strawberry Sensation, during a pop-up event at DTLA’s Cuplet ...

Official announcements from beauty brands, packaging suppliers, and industry leaders on the latest innovations, partnerships, ...

There are Krefeld people.” The framed quote can be spotted in the impressive hallway of Verena Holthaus’s Munich apartment. If you aren’t familiar with German geography, Krefeld is a town in North ...

Bath & Body Works will spotlight smell via its Come Back To Your Senses campaign; Scent x Sound Labs will bring the power of ...

"This is my perfect day-to-night fragrance. It's light, fresh, and just works for everything, whether I'm heading to a ...

Scent Fair L.A. The fourth biennial Scent Fair L.A. will celebrate everything olfactory in the heart of the museum district ...

Launched under his lifestyle label Better World Fragrance House, the Eau de Parfum marks the brand’s first official entry ...

The best fragrances are the ones that remind you of a person or a place, taking you right back to that moment in time. Master ...

"They wanted to illustrate how creative lives have to take a chance." The shooting of the roundtable discussion ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...