Like many sporting events, the beginning of a rodeo starts with recognition of God and country before contestants fill the ...

PBR returns to the Tucson Arena starting Friday. This year's event features Arizona native JaCauy Hale from Ganado, a chapter of the Navajo Nation.

Merit Street Media was slated to carry 300 hours a year of PBR programming annually after the two entered into a partnership ...

Company’s first Western sports sponsorship to span the PBR Unleash The Beast season opening this weekend in Tucson, Ariz.

Italy's KOO Eyewear introduces the HYPE sunglasses; a lightweight, well ventilated model intended for road riders.

Among a list of 34 world-class riders raring to tackle the daring Red Bull Hardline Tasmania is the event’s British founder ...

Red Bull Hardline has quickly become one of the most impressive downhill mountain bike races on the calendar, and the newest ...

Gee Atherton’s at it again, risking his life riding an impossibly steep and spiky ridge in a far-flung destination: this time ...

The Professional Bull Riders will terminate its media rights contract with Dr. Phil’s Merit Street Media, according to an ...

DPC Professional bull riding will bring the excitement of the baddest bulls in the USA versus the best cowboys at the Space ...

Fort St. John bull rider Jake Gardner performed well but fell short of a title at the Professional Bull Riding (PBR) Canadian ...