Earlier this year, the NCAA approved coach-to-player communication through the helmet, the likes of which have been in play ...

Brand recognition is essential in college football from a recruiting ... USC and UCLA's leap to the Big Ten was deflating from a brand perspective for the Pac-12, and now, the league all but ...

This is one of the first times in college football history that an ... seen on the left side of the chest, opposite the Big 12 Conference logo, and near the waste band of the pants.

The Arizona Wildcats (3-5, 1-4) take on the UCF Knights (3-5, 1-4) for Week 10 of the college football season.

STILLWATER — The view inside Boone Pickens Stadium this Saturday will look a little different as Oklahoma State becomes the first Big ... logo on the field when the Cowboys host home football ...

No. 20 Colorado was picked 11th in the preseason Big 12 poll. Expectations moved even lower following a crushing loss in Week ...

What is college football's coolest-looking ... Howe wrote in praise of the Big 12 school's helmet. The Sooners' signature red dome, with its white "OU" logo, is seen on the field before a 2021 ...

FILE - The College Football Playoff logo is printed across a backdrop during a news conference ... So, for instance, let’s ...

Colorado continued its climb up the rankings this week. The Buffaloes, fresh off a 41-27 victory over Texas Tech, were ranked ...

It's amazing how the more things change, the more they stay the same in college football. When it says Indiana on the front ...

Kansas City Chiefs superstar quarterback Patrick Mahomes is partnering with Texas Tech football ... Big 12 slate remaining. The Red Raiders will debut their new uniforms, including Mahomes' logo ...

Big 12 news:BYU moves past Iowa State to top Big 12 football power rankings It helps ... black helmets featuring the interlocking “OA” logo “that served as the official letter and emblem ...