Market analysis and segmentation profiles assist in identifying the universe of prospects, providing the insight necessary to reach them efficiently. Marketing resources can be effectively deployed by ...

When you can adjust your messaging, content, or offer dynamically, marketing becomes both personalized and truly predictive. Segmentation has moved beyond basic labels. It now depends on how well ...

As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

Segmentation can be a very powerful tool for aiming marketing to special groups. But is it always the right thing to do? What are its limitations? What is its future? What, if anything, lies beyond ...

most practitioners rarely go beyond using segmentation as a tool for ‘describing differences between distinct groups’. However, the objective of market segmentation is rarely to identify and describe ...

and the only way to do that is by breaking it down to levels beyond just media channel, volume, and sentiment. Therein lies the evolution of social. Though different ways to approach segmentation ...

Save guides, add subjects and pick up where you left off with your BBC account. This helps businesses develop and market products more effectively, targeting the right customers to meet their ...