The genesis of the "SE" brand beginning with the iPhone is somewhat of an urban myth. The Indian Express goes back to the '90s to uncover how Apple's SE products first began to take shape.

Apple is back advertising on X, despite ongoing content moderation concerns and shifting Big Tech dynamics under Musk.

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

With the current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could mitigate that by switching to years instead of generation numbers.

Unlike the jury in Google's trial in San Francisco, U.S. District Judge Yvonne Gonzalez-Rogers largely sided with Apple in an 185-decision that defined the Play Store and Apple's iPhone app store as ...