New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Mr. Peanut is known to be an iconic mascot and advertising logo, but surprisingly, after all these years, he has also finally ...

The mascots naturally play an important role, who are more like yokai entities rather than someone in an oversized suit. In ...

Younger McDonald's fans will be unfamiliar with Uncle O'Grimacey, but this green relative of the Grimace character has made a ...

Adapting a YA slasher novel, director Eli Craig tries to pass off a lack of originality as "meta." The result is neither ...

"To my fellow women in advertising, I say this: don’t settle for a place that doesn’t truly see your value," says Mona Hassanie, Head Of Strategy – UAE, VML As a third-culture kid I’ve always been ...

A trial in Denver District Court included a special guest from miles away: Gritty, the infamous and delightful Philadelphia ...

The team's mascot Rampage and the Cat in the Hat also visited classrooms throughout the reading sessions and each student received a copy of the Rams children's book Ride with Rampage as well as Rams ...

The countdown is on for one of the quirkiest events in the racing calendar - the Sue Ryder Mascot Gold Cup. On April 27, Wetherby Racecourse will once again become the stage for this spectacle of ...

State Rep. Maurice West, D-Rockford, said he is excited that a group called “Mascots Matter” came to him for House Bill 3527. “It is an important piece of legislation, not just for the sake of reform, ...

Designed in a manga style, Luce aims to engage young believers. Many mascots serve as the faces of motivational or advertising campaigns, and companies frequently use these characters to promote ...