In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The newest A Ma Maniere Jordan sneaker is on the way. Check our Sneakers news for more upcoming releases and breaking content ...

The former Manchester United star has collaborated with the sportswear giant on the adidas x David Beckham Predator 24 collection ...

When it comes to Adidas sneakers, it’s not just about the fit—it’s about expressing who you are. From the stylish and classic ...

Celebrity-hosted podcasts in India are carving out a unique space in digital media, allowing brands to leverage the ...

The second women’s college basketball game in an opening day doubleheader in Paris on Monday, Nov. 4 involves the No. 17 ...

The 30th anniversary celebrations of the adidas Predator continue with the introduction of the adidas x David Beckham limited ...

Oklahoma City Thunder small forward Jalen Williams debuted the upcoming retro adidas Kobe 2 against the Portland Trail ...

On Wednesday, adidas Basketball unveils the Dame 9 "True Blue" colorway – a continuation of Lillard's success with his signature shoe line. The "True Blue" colorway's predominantly black ...