A company logo is a symbol of your company's identity. ... The three basic kinds of logos are font-based, literal illustrations and abstract symbols, according to Entrepreneur magazine.

Within the worlds of branding, typography and visual identity, the terminology surrounding logos can be a bit overwhelming. You've likely heard terms like logo, icon, symbol, wordmark and emblem ...

Other logos had more formal names. Those like 1960’s Steelmark and 1964’s Woolmark needed names because they represented industry categories, rather than specific brands. Other symbols, like ...

A logo, they say, is not the same as a symbol, ... These days, though, many companies prefer to take a more abstract approach, creating a universal symbol that abstractly represents their brand.

Patek Philippe Patek Philippe. Founded in 1839 and one of the oldest watch companies in operation today, Patek Philippe has used its Calatrava Cross insignia since 1887. The symbol’s roots go back ...

But with symbols, we can use a sort of image that represents the concept -- like a heart for love -- which makes the abstract idea more concrete and therefore easier to remember." ...

Millions of people have seen John Casado's work without knowing it. He was the graphic designer who created the logos for New Line Cinema, Esprit and the first Macintosh computers. He also ...

Design expert Sagi Haviv breaks John Kasich's campaign logo, with emphasis on the abstract flag symbol, to explain what the logo is meant to convey and how successful it is in its attempt.Dec. 15 ...