Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel intrusive. The best brands treat data as borrowed, make AI visible and ...

Wearables and telehealth are teaming up to transform chronic care. This connected model offers real-time data for proactive, ...

Apple's computer watch comes with various sensors and relatively fast hardware. With a new AI model, these are to be better ...

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

Smartphones can help people stay healthy by monitoring their sleep, steps and heart rate, but they also can help reveal issues tied to mental health, new research shows.