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Tennessee inks deal with Adidas

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

USA TODAY · 32m

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

WJHL Tri-Cities on MSN · 9h

Tennessee announces return to adidas uniforms, apparel in 2026

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Chattanoogan.com1h

adidas, University Of Tennessee Announce 10-Year Partnership Effective For The 2026-27 Season

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

16h

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

18hon MSN

Tennessee Volunteers Officially Switching Back to Adidas as School's Apparel Provider

The Tennessee Volunteers are switching back to Adidas as the schools' apparel provider. As Tennessee's deal with Nike gets ready to expire, it has been reporte ...

18h

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

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