With inflation cooling and consumers reaching their limit on paying higher prices, CPG brands are beginning to reappraise price-driven growth strategies. Consumers are showing a stronger desire to age ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

A quick overview of TikTok’s US ad business in 2025 ahead of a potential ban. US ad spend on TikTok is set to reach $11.2bn this year, WARC Media forecasts - but much of that revenue is under threat ...

Young & Rubicam's Brand Asset Valuator (BAV) is one of the comprehensive research programmes undertaken globally on branding. The BAV represents a unique brand equity research tool that is applied ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Media diversity provides new opportunities ...