Throughout the day on Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator ...

These vehicles, adorned with innovative 3D product toppers, navigated through key areas such as Howrah Bridge, Eden Gardens, ...

As Mumbai gears up for the state elections, the cityscape transforms into a vivid battleground where alliances and parties ...

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home ...

From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our ...

The OOH campaign spans various advertising formats, strategically placed in high-traffic locations across ten major cities.

IKEA India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and ...

GroupM, WPP’s media investment group, conceptualises an innovative visual spectacle in the outdoor landscape of Kolkata for ...

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through ...

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity ...

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...

TVS Motor Company has launched the all-new TVS Jupiter with a 360-degree campaign titled “India ka Naya Zyada” on TV, Print, ...