As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by ...

The campaign will be launched across digital platforms, television, and social media channels.

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

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