The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...
Carrying forward the momentum of the previous versions of ‘The call of the blue’, India Yamaha Motor (IYM) launched the ...
Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with ...
The list, curated by a panel of industry leaders, features standout talent from across 14 markets in the Asia-Pacific region.
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In a strategic move to solidify its position in the influencer marketing space, Mumbai-based marketing technology agency Wondrlab has acquired OPA, an influencer marketing platform. The deal marks the ...
Kaizzen, an integrated communications agency, has taken a bold leap into the global arena with the launch of ‘Kaizzen Global’, an extensive network designed to provide comprehensive, real-time ...
Four years ago, the menstrual hygiene brand launched its ‘It’s just a period’ campaign, which champions healthy period ...
With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR ...
In an exclusive conversation with Campaign, OML Entertainment’s new CEO explains the importance of long-form and short-form ...
As AI-driven tools reshape global marketing strategies, Adobe sets its sights on India’s dynamic agency landscape, but will ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future ...