Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Although the CTV ad market in the US is poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10 ...

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers ...

Despite ongoing uncertainty over TikTok’s fate in the US, advertisers aren’t concerned, according to TikTok’s David Kaufman ...