A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Make sure your team stays at the cutting edge of marketing and ecommerce, with continuous on-demand learning through world-class content pre-configured learning journeys.

Build stronger connections, reinforce learning through practical application and inspire your teams with expert, first-hand knowledge and experience.

Raise the floor of your entire organisation with the blended learning, focused courses and skills academies that drive rapid, measurable improvements. Boost confidence and capability improvements at ...

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

This global FMCG leader recognised the need to stay ahead in digital commerce, the fastest-growing retail channel. As the ...

Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...