Econsultancy11h
Top Fitness doubles ROAS with integrated SEO and paid media campaign focusing on efficiency
The US fitness equipment retailer worked with Impressive Digital to align SEO and paid media towards acquiring and converting ...
Econsultancy1d
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy1d
Thai housing developer achieves 82.6% brand search uplift with self-deprecating video and social campaign reinforcing brand identity
Sammakorn is frequently confused with Thai revenue department Sanpakorn. This inspired the company to work with agency ...
Econsultancy5d
Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media
Earlier this year, Wolt – the Finnish food delivery and local commerce platform owned by Doordash and operating in 27 markets – launched its retail media network, Wolt Ads, which is notable for its ...
Econsultancy6d
Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability
From left: Mark Walker, Unilever; Tilda Molho, Sky; Ollie Shayer, Boots; Paul Davies, Econsultancy. Omnichannel shopping – people interchangeably browsing and buying online and offline – is increasing ...
Econsultancy6d
Dexcom expands Continuous Glucose Monitoring coverage to 14 million globally with help of integrated #SeeDiabetes campaign
The company, which manufactures CGM devices, partnered with Allison PR for a campaign that aimed to spread awareness of life with Type 1 and Type 2 diabetes, and of the benefits of managing the ...