The refresh is more than a visual update, according to the brand. Its identity is now also accompanied by a new promise, ...

The Campaign Agency of the Year Middle East has extended its final deadline. Agencies can now submit entries until Thursday, ...

Athar - The Saudi Festival of Creativity will host renowned speakers from the gaming, entertainment and sports industries.

Evoking a sensation rather than merely pushing a product, the Al-Futtaim IKEA ads lull people to sleep on their soft, comfortable bedding.

The centrepiece of the "Bring Your Impossible" campaign is a short film featuring Idris Elba, fuelled by powerful OOH ads across the globe.

Action Global Communications has relaunched its operations in Saudi Arabia, with Barry King leading its office in Riyadh.

Jumeirah's Michael Grieve writes on how luxury hospitality brands must consider cultural elements to enhance their brand ...

Markan’s appointment as the head of research and insights for Assembly in MENA follows the agency's recent business wins.

S.A Hassan Bilgrami shares how marketers can learn from the strange and fascinating world of YouTube comments.

Estimates show that MENA mobile publishers' profits are up 25 per cent as brands leverage key partnerships with mobile ...

A wrapup of the MMS inaugural ‘Luxury Edition’ event which brought together luxury experts to explore trends shaping the ...

The new, mult-year partnership between LEGO Group and Formula 1 will include products, fan zone activations, and engaging ...