Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

If all goes according to plan, Mavericks forward Cooper Flagg will look a lot like Scrooge McDuck throughout his 20s and 30s.

NBA draft is just over a week away and while June 25 may collectively be known as draft day, as far as the number one pick and New Balance are concerned, it's Flagg Day. That is of course Cooper Flagg ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

Sure, Flagg won't be able to wear New Balance on the court for a year. But that's just a year. This time next year we'll be talking about what Cooper Flagg might do in the NBA.