The streaming giant hosted its record-breaking boxing match between Jake Paul and Mike Tyson, and its first ever NFL games, in the quarter.

Shares of Netflix soared 13% to an all-time high on Wednesday after the streaming giant's big bet on sports helped add a record 18.9 million subscribers in the holiday quarter, ballooning its already sizeable advantage over other players.

Netflix Inc. shares soared to a record high on Wednesday after the streaming giant reported its biggest quarterly subscriber gain in history, buoyed by its first major live sporting events and the return of Squid Game.

Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per month. It’s been three years since Netflix upped the pricing of the Standard tier, which provides two simultaneous HD streams.

In Q4 2024, Netflix gained more subscribers than it ever has in a single quarter, buoyed by live sporting events and a new season of one of its most popular series, Squid Game. The streaming platform added 18.91 million subscribers for a total of 301.63 million. Netflix has said it will not report quarterly subscriber numbers in future reports.

Netflix said it added almost 19 million subscribers during the holiday season quarter, signaling that the new strategy is paying off. The boost in subscription prices comes after