How do you update something as powerful and influential as the 1991 tagline "Maybe It's Maybelline" to use globally in 2024?

The digital sensation of her generation, Apoorva—famously known as The Rebel Kid—effortlessly fuses allure and glamour in every fashion statement, cementing ...

Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five ...

Dyson hair straighteners, Olay wrinkle creams, and more PEOPLE Tested beauty products are discounted during Amazon’s Holiday ...

Discover Roxette�s thoughts on the Maybelline x Gigi Hadid makeup collection.

For this bold red lipstick we channeled our favorite Sagittarian, and this shade will swift ly become a favorite for you.

With Dollar General, Elf is trying to find a bigger foothold with lower-income customers. The dollar store largely serves ...

Amazon’s annual Holiday Beauty Haul sale is back, and this year’s lineup is as impressive as ever. You can save big on luxe ...

Maybelline New York has embarked on a new partnership focused on mental health with tennis champion Naomi Osaka. Osaka has been named the beauty brand’s first Brave Together ambassador ...