CVS Health is pushing back against claims from Louisiana Attorney General Liz Murrill and Gov. Jeff Landry that the company engaged in deceptive, anticompetitive practices, calling the state’s lawsuits “without merit” and pledging to defend itself vigorously.

Louisiana Attorney General Liz Murrill announced Monday that the state has filed three lawsuits against CVS Health Corp. and its affiliated entities, alleging deceptive and anticompetitive

The lawsuit filed in St. Martin Parish claims CVS “targeted thousands of Louisiana citizens” with texts and emails that used “alarming, incendiary language to falsely suggest” their health care was in jeopardy. The messages sought to “manipulate and mislead,” the lawsuit claims.