After months of anticipation, two heavyweights of the cable bundle -- Fox and ESPN -- are going full force into streaming. But in doing so, they'll be attempting the balancing act of going after so-called "cord-nevers" while avoiding the acceleration of the exodus of traditional pay TV subscribers.

CNBC's David Faber will interview Bob Iger, CEO of parent company Disney, and ESPN Chairman Jimmy Pitaro at 10 a.m. ET. Watch the interview live on CNBC+ or the CNBC Pro stream. Private equity took a trip to the mall on Wednesday. Claire's, which earlier ...

After years of questions about its streaming future, ESPN is finally unveiling a new service that dramatically expands its digital footprint.

ESPN’s future is nearly here. On Thursday, sports fans can begin paying $30 per month for the entirety of ESPN’s offerings for the first time. The company’s mobile and TV apps have been updated for the occasion as well.

The new direct-to-consumer app's features include a personalized Sports Center, fantasy and betting integrations, shopping, and short-form video feed "Verts"

My colleague Andrew Marchand has the must-read story of how ESPN got to this company-defining moment, under its chairman Jimmy Pitaro, who has spent north of $80 billion on live-sports rights during his tenure to keep fans tuned in to ESPN and to stave off the Thanos-like inevitability of YouTube and Netflix consumption.

The launch of the ESPN DTC platform and new app is one of the seminal moments in the history of the WorldWide Leader in Sports. But ESPN president Jimmy Pitaro wants to make it clear that there is more to come than what is available at launch.