Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on an earnings call on Thursday while fielding questions from ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

The Q1 2025 sales for iPhone fell shy of analyst expectations for the quarter by just under a couple billion dollars.

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.

If you have one of the newest iPhones, the latest software update deliver a simple but surprisingly helpful camera feature.

Apple today held an earnings call to report results for the first fiscal quarter of 2025 (fourth calendar quarter of 2024), ...

We put two of the most popular Bluetooth trackers to the test to find the best option — here's how they work, and which one you should choose.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...