As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...

MUMBAI: Media planners and buyers who are sharpening their teeth before going in for the kill over unsold inventory during ...

By analysing real-time viewer responses during live cricket matches, the study reveals that ads on mobile not only drive higher engagement and capture audience attention but also significantly boost b ...

The finding has been demonstrated in a study carried out by JioStar’s mobile streaming platform, in collaboration with ...

Discover how the Indian Premier League (IPL) transformed into a billion-dollar sports league. Explore its growth, commercial ...

Campaign: The campaign features a film starring MS Dhoni, India's last captain to lift the ICC Men's Champions Trophy in 2013 ...

With 7.5 points, D Gukesh is in pole position, half a point ahead of Nodirbek Abdusattorov of Uzbekistan and a full point ...

The rise of marathons is transforming into a major opportunity for brands. Experts discuss how these events are evolving into ...