Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

CrtVty, a new video platform, launches affordable TV commercials to help businesses on a budget thrive. United States, ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Exclusive data from Warner Bros. Discovery shows social platforms can be a powerful discovery tool for TV, movies instead of ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Chinese apps have made social shopping mainstream, in contrast to Western social networks which focus on advertising. Experts ...

At first, Shorts were not included in the YouTube Partner Program (YPP), but now all video content can be monetized. YouTube rewards Shorts creators with a revenue-sharing system generated from the ...

While it provides free, ad-supported content, Plex is a media management software suite, not a typical streaming service or ...